Key Takeaways
Leadership expansion supports growth, innovation, and long-term strategy
Experienced leadership improves operational efficiency and decision-making
Strong leadership benefits customers, dealers, and overall business performance
Corey Duke joins team as Executive Vice President and Chief Commercial Officer
Waterfront Brands, the most comprehensive suite of waterfront products, today announced the addition of Corey Duke as Executive Vice President and Chief Commercial Officer (CCO). Duke, an accomplished marine industry veteran with an exceptional track record of success, joins the team to help accelerate growth in Waterfront’s core markets.
“We are thrilled to welcome Corey to our team,” said Don Hurley, CEO of Waterfront Brands. “Our brands have seen incredible growth in recent years, which is continuing into this season. The addition of Corey will aid us in ensuring that this growth is sustainable. Corey is a proven leader with exceptional sales and operational skills, strategic vision and the ability to bring people together. We are fortunate to have someone of Corey’s caliber and experience join the Waterfront team.”
Duke brings more than 14 years of marine experience managing strategy, sales, product development and operations for leading marine and watercraft brands. His experience includes time at Brunswick Boat Group, where he was most recently General Manager for the Bayliner and HeyDay brands of boats. In his new role with Waterfront Brands, Duke will oversee all sales and operational activities. Duke will work closely with leadership on the organization’s continued effort toward industry-leading customer acquisition and retention, product quality, operational efficiency, and strategic growth.
"I am extremely excited about joining a company that has not only been phenomenally successful historically, but which also has the potential for significant growth for years to come. I feel fortunate to have the opportunity to work with Waterfront’s customers, teammates and leadership towards our shared vision and goals." said Duke.
FAQs
Why do companies expand their leadership teams?
Companies expand leadership to support growth, improve decision-making, and bring in new expertise. This helps align operations with evolving market demands. Strong leadership ensures better long-term planning and execution.
How does leadership impact product quality and innovation?
Leadership plays a key role in setting priorities for product development and innovation. Experienced leaders can guide teams toward more efficient processes and better solutions. This often results in improved products and customer experiences.
Does leadership change affect customers directly?
While changes may not be immediately visible, they often lead to improvements in service, product quality, and support. Strong leadership helps create better long-term outcomes. Customers benefit from more consistent and reliable experiences.
What should customers look for in a growing company?
Customers should look for stability, strong leadership, and a commitment to quality. Companies that invest in leadership are often focused on long-term success. This is a positive indicator of reliability and growth.
