Key Takeaways
New marketing leadership strengthens brand strategy and market presence
Effective marketing improves customer awareness and engagement
Strategic roles support long-term growth and industry positioning
HydroHoist®, LLC recently announced Delayna Trease as Director of Marketing.
Trease joins HMG with 10 years of experience in sales and marketing and has played key roles in referral development, marketing planning, social media and web development strategies.
“I am excited to have Delayna join our team. We are in an aggressive growth pattern and Delayna’s experience will be pivotal in the direction our marketing will take in the coming years,” said Mick Webber, HMG President and CEO.
An interesting note, Delayna worked as a receptionist at HydroHoist between her junior and senior years of high school. She set a goal to obtain a marketing degree and someday return to HydroHoist.
“I am excited to be a part of this dynamic company. It has always been a dream of mine to work in the marine industry, especially with HydroHoist. I admire how this company has maintained the industry leader boat lift status and I am thrilled to work with the best in the industry,” Trease said.
Webber said, “I’ve watched Delayna for years as she has developed professionally and am pleased that she is positioned to now help us continue our market leader role in the boat lift industry.”
Delayna has been involved in the community including volunteer work with the Chamber of Commerce, Rogers County United Way, Heritage Hills Golf Course Board of Trustees, and she received the Rogers County 40 Under 40 Award in 2017.
She has a bachelor’s degree in Business Administration/Marketing from Oklahoma State University and lives in Claremore with her husband Adam, and two children, Grant and Anna. They enjoy any activities that take them outside – but particularly boating.
Delayna can be reached at marketing@boatlift.com
FAQs
Why is a marketing director important for a company like HydroHoist?
A marketing director helps shape how the brand communicates with customers and the industry. This includes developing strategies to promote products and educate buyers. Strong marketing leadership improves visibility and overall business growth.
How does marketing impact customers in the marine industry?
Marketing helps customers understand product features, benefits, and available solutions. Clear communication makes it easier to make informed decisions. It also improves access to helpful resources and information.
What changes can come from new marketing leadership?
New leadership can bring updated strategies, improved messaging, and expanded outreach efforts. This often leads to better brand recognition and customer engagement. Over time, these changes can enhance the overall customer experience.
Does leadership growth indicate company expansion?
Yes, adding leadership roles often reflects growth and increased focus on strategic initiatives. It shows the company is investing in its future. This is typically a positive sign for customers and partners.
