Effective Date: January 1, 2025
This Privacy Policy describes how Waterfront Brands, LLC and its subsidiaries and affiliates (“Waterfront Brands,” “we,” “us,” or “our”) collect, use, share, and protect personal information when you use our websites, mobile applications, and online services that link to this Privacy Policy (collectively, the “Sites”).
By using the Sites, you consent to the practices described in this Privacy Policy.
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1. Information We Collect
We may collect the following categories of information:
* Identifiers: Name, email, phone number, mailing address, account login details.
* Commercial Information: Products or services purchased, dealer requests, warranty registrations.
* Internet / Technical Data: IP address, browser type, device identifiers, cookies, and usage data.
* Geolocation Data: If you enable location-based services.
* User-Submitted Content: Photos, testimonials, inquiries, or product feedback.
* Employment-Related Data: If you apply for a position with us.
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2. How We Use Information
We use information to:
* Provide, maintain, and improve our Sites and services.
* Process requests, orders, and dealer connections.
* Communicate with you about products, services, promotions, and events.
* Personalize your experience and deliver relevant content.
* Detect, prevent, and address fraud, security, or technical issues.
* Comply with legal obligations.
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3. How We Share Information
We may share information with:
* Affiliates: Other brands under Waterfront Brands, LLC.
* Service Providers: Hosting, analytics, payment, and marketing partners.
* Dealers/Distributors: To fulfill your requests for quotes, service, or product information.
* Legal/Regulatory: When required to comply with law, enforce Terms, or protect rights.
* Business Transfers: In connection with a merger, sale, or restructuring.
We do not sell personal information as defined under applicable state privacy laws.
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4. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to improve the Sites, analyze traffic, and personalize experiences. You can adjust cookie preferences through your browser settings or opt-out mechanisms.
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5. Your Privacy Rights
Depending on your location, you may have rights under privacy laws, including:
* Access & Portability: Request a copy of personal data we hold.
* Correction: Request we correct inaccurate information.
* Deletion: Request we delete your personal information.
* Opt-Out: Direct us not to sell/share your data (we currently do not sell data).
* Limit Use of Sensitive Data: If applicable.
* Non-Discrimination: We will not discriminate against you for exercising rights.
To exercise rights: Email [privacy@waterfrontbrands.com](mailto:privacy@waterfrontbrands.com) or call +1 (218) 998-0000.
We may verify your identity before fulfilling requests.
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6. International Visitors (GDPR)
If you are in the European Economic Area (EEA), UK, or Switzerland, we process your personal data under the General Data Protection Regulation (GDPR) on the basis of:
* Contract: To provide requested services.
* Consent: When you opt-in to marketing or cookies.
* Legal Obligation: To comply with applicable laws.
* Legitimate Interest: For business purposes not overridden by your rights.
You may contact our EU Representative at [privacy@waterfrontbrands.com](mailto:privacy@waterfrontbrands.com).
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7. Data Security
We use administrative, technical, and physical safeguards to protect your data. However, no system is completely secure, and we cannot guarantee security of your information.
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8. Data Retention
We retain information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer period is required by law.
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9. Children’s Privacy
Our Sites are not directed to children under 13 (or 16 in the EU). We do not knowingly collect data from children. If we learn that we have, we will delete it.
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10. Accessibility
We strive to make this Privacy Policy accessible under WCAG 2.2 standards. If you need this policy in an alternative format, contact [accessibility@waterfrontbrands.com](mailto:accessibility@waterfrontbrands.com).
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11. Updates to This Policy
We may update this Privacy Policy from time to time. Updates will be posted with a new version date. Continued use of the Sites after updates constitutes acceptance.
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Contact Us
Waterfront Brands, LLC
1025 International Drive
Fergus Falls, MN 56538-0358
Email: [privacy@waterfrontbrands.com](mailto:privacy@waterfrontbrands.com)